Vegetable seeds from Rijk Zwaan

Fruit Logistica has grown to become the world’s largest trade show for fruits and vegetables, serving as a global platform for fresh produce, machinery and technology, and logistics. The 2025 edition of Fruit Logistica took place at Messe Berlin, Germany, from February 5–7, bringing together over 91,000 professionals from across the fresh produce industry. This premier event offers opportunities to meet customers and suppliers, present new products and innovations, connect with key stakeholders, and stay informed about the latest industry developments.

In the future, will there still be a sufficient supply of fresh fruits and vegetables, every day and all year round? As climate change and resource shortages mean that availability can no longer be taken for granted, supply chain concerns are increasing among supermarkets. “Growers and retailers can count on our commitment to innovative long-term solutions,” say Rijk Zwaan’s Jan Doldersum and Ingeborg Kleijer.

We had an amazing time hosting successful Demo Days 2024 at our R&D station in Garakahalli, Karnataka. The event was a resounding success, bringing together approx 245 growers and stakeholders from across the country to celebrate RZ innovations.